Bina Karya Prima – Company Profile Illustration & Video

Bina Karya Prima

Company Profile Illustration and Video

Bina Karya Prima (BKP) is a Fast Moving Consumer Goods (FMCG) company based in Indonesia that is well-known for providing food and personal care products, such as Tropical Cooking Oil, and Shinzu’i Soap and Personal Care (this one even went viral once in local TikTok Challenge for its super effective whitening body scrub). 

In this project, we portrayed how BKP, as a growing FMCG company, strives to deliver quality products that are loved by customers and become a part of their walks of life. The concept came from the consumer goods journey, starting from BKP’s office desks, factory, distribution, and finally on the customers’ hands, capturing how BKP products affect people’s life for the better. For the visual direction, most of the shapes were kept simple and basic to depict familiarity and friendliness. We mainly use shades of green to represent BKP’s brand identity, complemented with yellow to add balance, warmth, and energetic look.